BMW M1

The 1-series M coupe is proof that BMW really cares about the little guy. This hottest 1er is BMW’s attempt to counter criticism that its M cars, particularly the M3, have become too big and too expensive. According to M GmbH head Kay Segler: “The car should be affordable for younger customers, but still has to be a serious M product.” Of course, affordability is all relative. It’s likely that the 1-series M (don’t call it an M1, please, out of respect for the '70s supercar) will start at about $43,000 when it goes on sale in the U.S. in early summer. That’s practically entry-level in BMW-land, where even a stripped 135i costs $37,225.